iTunes usage
Tags : iPod, itunes, mp3Categories : iPod, music |
Heard
an interesting statistic yesterday – apparently only around 1% of those who have the iTunes software installed actually purchase music from he iTunes online store. The inference being that most of the rest of people are filling their iPods with illegally downloaded content. I doubt this is the case. Certainly proportion of people will be using downloaded tracks, ad most probably it is much more than 1%, however I’d still say the vast majority of those 99% of non iTunes store users are not. Rather these people are the millions upon millions of people who have bought or been given an iPod, and simply use iTunes to transfer their CD collection to it. Mums and dads and teens and kids – most iPod owners probably wouldn’t know where to find music on the undernet if they wanted to. As I commented in another post, I rarely buy stuff from the iTunes store, but I do still buy a lot of CDs, which I always immediately rip to MP3 and load into iTunes. I think most people are in the same boat, using iTunes simply as a way of getting their music onto their iPods, rather than as a way of getting new music. It would be interesting to see a statistic of how many people actually use the full capacity of their iPods – my guess is a lot would not.
Interestingly though, even though only 1% of iTunes software users shop through the store, it has still become the number one music retailer in the US, surpassing Wal-Mart. I would imagine we will begin to see that 1% figure start to rise a little bit, in view of that.
